Project story2 min read
Rubinstein Tower: Three Glass Arches on Begin Avenue
A veteran skyscraper and distinctive landmark on Begin Avenue — approximately 28 storeys clad in turquoise-tinted glazing, completed in 1999.
The tower, designed by architect Arie Freiberg, rises to a height of approximately 108 metres and is built with three reflective glass arches enveloping one another — a form that has made it one of the landmarks of the Hassan Arafa complex and Haruzim area.
Its construction began in 1997 as a joint venture of the Rubinstein Group and contractor Mario Lazanik, with a budget of approximately 60 million dollars and financing from Bank Hapoalim. Since its completion in 1999 it has served as a sought-after office tower benefiting from close proximity to Highway 2 (Ayalon) and public transport.