Project story2 min read
The Red House: coloured offices on HaMasger Axis
The Red House, an approximately two-storey office building in the middle of HaMasger Axis, is part of the 'Coloured Houses' series — a concept of boutique office buildings, each painted in one colour and located in a different area of the city.
The series, which began in the early part of the last decade, is based on converted former industrial buildings, and is aimed primarily at tech companies, start-ups and creative businesses seeking a work environment different from that of glass towers.
HaMasger Axis has become one of the growing office and entertainment hubs of south Tel Aviv in recent years, with high accessibility to public transport and Ayalon Highway.
01Location
Each house is painted in its own colour — and the Red House opens the series on HaMasger Axis.