The Blue House: coloured offices at the craft junction
The Blue House, an approximately four-storey office building at the corner of HaMelacha and HaMasger Streets, is part of the 'Coloured Houses' series — a concept of boutique office buildings, each painted in one colour and located in a different area of the city.
The buildings in the series are based on converted former industrial structures, and are aimed primarily at tech companies, start-ups and creative businesses seeking a unique work space.

The location in the heart of HaMasger Axis, one of the growing office complexes of south Tel Aviv, ensures high accessibility to public transport and Ayalon Highway.